Sales Division of Fourcast Media
About the Division
Lyons Street Marketing is the powerhouse sales division of Fourcast Media. Focused on monetizing content and platforms across the Fourcast ecosystem, it serves as the central engine for generating revenue through innovative sales strategies across digital, radio, podcast, branded content, and affiliate partnerships. Whether through programmatic DSP campaigns or custom branded podcast activations, Lyons Street connects advertisers to highly engaged audiences in a targeted, measurable way.
Key Sales Verticals
Digital Audio & Video (DSP) Sales
Our experts provide targeted digital ad campaigns via a network of platforms to get your message in front of the right audience.
Offer programmatic and direct sales for:
- Audio pre-roll/mid-roll/in-stream ads
- Video pre-roll/mid-roll ads
- Display/banner impressions
- OTT placements
Focus on attribution, analytics, and ROI for clients.
Serve local, regional, and national advertisers.
Branded Podcast Sales
- Work with Fourcast Studios to pitch and sell branded podcast opportunities to agencies, corporations, and nonprofits.
- Package creative development, production, and distribution in a turnkey offering.
- Present performance metrics and success stories.
Podcast Sales
- Monetize the Fourcast Media Podcast Network.
- Sell host-read ads, programmatic audio ads, and branded segments.
- Bundle sponsorship packages across shows for audience extension.
- Offer category exclusivity and quarterly buys.
- Build out long-term sponsorship relationships.
Integrated Multi-Platform Sponsorships
Develop custom, cross-platform packages that include:
- DSP + Podcast + Radio + Video
- Social media promotion + influencer integration
- On-site event activation (where applicable)
Offer quarterly and annual sponsorship tiers.
Radio Sales
Sell ad inventory on the Fourcast Media Radio Network.
Partner with affiliate stations and offer revenue share models.
Offer talent endorsement opportunities and live reads.
Sell integrated content partnerships for live sports broadcasts and talk shows.
Affiliate Sales
- Secure affiliate partnerships with radio stations and podcast platforms.
- Negotiate barter or cash-based affiliate distribution deals.
- Offer ad split revenue models for syndicated shows.
- Create marketing one-sheets for each program to pitch to affiliates.